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  • Writer's pictureBob Prentice


Fear is an emotion and attitude that we all live with on a daily basis. To succeed in any area you must learn what fear is and how to deal with it any time. Successful people have fear, but they know how to control it better than most.

When people make decisions to pursue what they really desire, fear is almost always there. Fear motivation is often there because people are afraid of the pain and have developed certain attitudes that may come if they go for what they want. Fear is the brain's natural response. Fear is natural, but when it paralyzes you from making a decision or taking action it is totally un-useful.

Robert Cheldini is a persuasion expert. One of factors that he has isolated as a key to successfully persuading people is the element of fear. The media, government, and various organizations are some examples of groups that use fear to get attention and support. Fear is an emotion that can dominate our brains because it sticks out more than most attitudes.

Throughout history, fear has helped humans to know when to run from predators and how to survive other dangers. Though many of us live in an environment where danger from predators is no longer an issue, fear still affects us in other areas of life.

It is important to realize that fear really is your brain just trying to keep you safe. Your brain associates fear with various stimuli. For instance if you got attacked by a dog, at some point a fear reaction may develop every time you see a dog.

Fear can also be brought up in neutral situations, as displayed by the California Science Center, which says: "A researcher can make a subject react dreadfully to an ordinarily neutral stimulus. For instance, individuals are conceived with an apprehension of boisterous commotions. If a researcher plays a boisterous commotion while blazing a light, her subjects will rapidly come to combine the glimmer with the negative experience of the uproarious clamor. Later, the subjects will show quantifiable trepidation of a blaze of light, even without the boisterous clamor."

What does this mean for you? Fear motivation may affect situations even when the fear has nothing to do with what you are trying to get done. So, how can you manage it?

  • Isolate what you are afraid of by asking yourself where the fear is coming from.

  • Ask yourself, "In what ways is this fear false?" and build on examples of how it is false.

  • Take direct action to counteract the fear, in other words…Face Your Fear!

The human brain can be rewired so that fear is not prevalent in certain situations. For example, let's say that you fell while going down some stairs because your shoes were untied. The next time you are about to go down the stairs you feel fear. So to rewire the brain, you would isolate the fear and come to the conclusion that you are afraid of falling.

Next, you'd ask yourself how this fear is false, and you would conclude that there have been many time prior to your fall that you had gone down the stairs safely and with ease. You could also tell yourself that many people go down the stairs without incident. You also know that tying your shoe will help you make a successful journey down the stairs.

Finally, you take action, tie your shoes and then go down the stairs. After going down the stairs, that old fear is lessened. You have found a new way to look at the fear and your brain begins to separate going down the stairs from what caused the fear.

Fear will always be there. You will never rid yourself of it, but you can manage it effectively. Once you isolate what the fear is, and break down the belief by asking yourself how the fear is false, you can take action. At this point, you have knocked fear flat on it's back and have your some awesome motivation.

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